The single method to use when calculating ROMI is to measure total sales revenue generated by ...

The single method to use when calculating ROMI is to measure total sales revenue generated by marketing activities.
 
 Indicate whether the statement is true or false

Question 2

As the evolution of personal selling continues, which of the following is not a predicted sales force response to an expected change?
 a. More emphasis will be placed on developing and maintaining trust-based long-term customer relationships.
  b. Greater emphasis will be placed on team selling.
  c. There will be an increase in the use of technology (e.g., laptop computers, electronic mail, fax machines).
  d. More sales dollars will be spent on advertising.
  e. There will be an increase in the globalization of sales efforts.

Question 3

What type of scale is the following?
 
  My family and I
  would ____ ____ ____ ____ ____ ____ ____ would not
  go on vacation at that location.
 a. behavioral differential
 b. Stapel scale
 c. ladder scale
 d. Likert scale

Question 4

The acronym ROMI stands for Return On Marketing Investment.
 
 Indicate whether the statement is true or false

Question 5

Salespeople have contributed to the economic growth of the United States in two basic ways:
 a. by stimulating economic transactions and encouraging research and development.
  b. by bringing producers news about the state of the market and introducing new products to people in rural areas.
  c. by stabilizing economic transactions and assisting in recovery cycles.
  d. by sustaining periods of relative prosperity and developing product awareness among consumers.
  e. by stimulating economic transactions and increasing the diffusion of innovation.

Question 6

Which of the following considers attitude as a function of a person's beliefs about some activity weighted by their evaluation of those characteristics?
 a. Likert Model
 b. multiplicative attitude model
 c. multi-attribute model
 d. Elaboration Likelihood Model

Question 7

Ski-wear that prominently displays the Gore-Tex label would be an example of ingredient branding.
 
 Indicate whether the statement is true or false

Question 8

The most important part of marketing communications in terms of money spent by most business firms is:
 a. personal selling.
  b. advertising.
  c. public relations.
  d. sales promotions.
  e. publicity.

Question 9

What type of scale is the following?____ Very Satisfied____ Satisfied____ Dissatisfied____ Very dissatisfied
 a. non-forced-choice
 b. forced-choice
 c. complete
 d. incomplete