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bongua185 bongua185
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6 years ago
A lifetime value analysis creates a figure that represents the:
A) sales revenue generated by a customer throughout his or her lifetime with a brand or company.
B) present value of the profit revenue generated by a customer in a particular product category.
C) present value of the profit revenue of a customer throughout the lifetime of a relationship with a brand or company.
D) profit revenue of a customer throughout his or her lifetime.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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SunardySunardy
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6 years ago
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bongua185 Author
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6 years ago
Smart ... Thanks!
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Yesterday
Thanks for your help!!
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2 hours ago
Good timing, thanks!
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