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Consle Consle
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6 years ago
Hershey has both a coupon and an entry form for a sweepstakes in an advertisement. This is an example of a(n):
A) intercompany tie-in.
B) intracompany tie-in.
C) overlay.
D) bonus pack.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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Consle Author
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