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Consle Consle
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6 years ago
The impact of trade and consumer promotions as well as direct response marketing programs can be measured through:
A) counting the number of inquiries.
B) changes in sales during the promotion.
C) measuring the redemption rate.
D) ad tracking research.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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maficamafica
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6 years ago
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this is exactly what I needed
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