Top Posters
Since Sunday
w
3
w
3
e
3
3
r
3
b
2
M
2
V
2
f
2
c
2
c
2
K
2
Home Q & A Board Other Fields Homework Help Business Marketing
New Topic  
Consle Consle
wrote...
Go to Answer
Posts: 1039
Rep: 0 0
6 years ago
The impact of trade and consumer promotions as well as direct response marketing programs can be measured through:
A) counting the number of inquiries.
B) changes in sales during the promotion.
C) measuring the redemption rate.
D) ad tracking research.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 77 times
1 Reply
Replies
Answer verified by a subject expert
maficamafica
wrote...
#1
Top Poster
Posts: 773
Rep: 3 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

Consle Author
wrote...

6 years ago
Thanks for your help!!
branbran2k16
wrote...

Yesterday
Good timing, thanks!
sleinhi
wrote...

2 hours ago
Helped a lot
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  458 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 379
  
 375
  
 339
Your Opinion
Which industry do you think artificial intelligence (AI) will impact the most?
Votes: 486
Previous poll results: Do you believe in global warming?