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Home Q & A Board Other Fields Homework Help Business Marketing
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ShadyAh ShadyAh
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6 years ago
When a marketer delivers a message, the message is sometimes not in line with customer attitudes or customers don't believe the message because the message delivered by the competition was more convincing.  In the communication process this is referred to as
a. encoding.
b. decoding.
c. transmission.
d. noise.
e. a bad message.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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ShadyAh Author
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6 years ago
Thanks
Lourd Jenkins
wrote...

Yesterday
Smart ... Thanks!
jayfo05
wrote...

2 hours ago
Good timing, thanks!
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