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Home Q & A Board Other Fields Homework Help Business Marketing
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chinka chinka
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6 years ago
A marketer is better off using a one-sided message than a two-sided message when ________.
A) the audience is likely to hear opposing claims
B) the audience is well educated
C) the audience does not initially favor the marketer's message
D) the audience favors a competitor
E) the audience is friendly/uses the product
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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chinka Author
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6 years ago
This site is awesome
spaghetti
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Yesterday
Helped a lot
annakc
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2 hours ago
Good timing, thanks!
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