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ShadyAh ShadyAh
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6 years ago
According to the concept of taking into account the nature of the message, the creative strategy and the ____________  strategy should be developed simultaneously to ensure the right message is delivered by the right medium.
a. media
b. geographic
c. shotgun
d. rifle
e. marketing
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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6 years ago
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