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debbyFlynn debbyFlynn
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7 years ago
A ________ is a creative concept that becomes a point of focus for communicating the message strategy.
A) creative leap
B) slogan
C) cliché
D) tagline
E) Big Idea
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
Authors:
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yamyam
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7 years ago
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debbyFlynn Author
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7 years ago
This calls for a celebration Person Raising Both Hands in Celebration
byehoe
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Yesterday
You make an excellent tutor!
spaghetti
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2 hours ago
Thanks
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