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Sitki Sitki
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6 years ago
In a creative brief, the message theme is:
A) a form of leverage point.
B) the media choices a company makes.
C) the key idea(s) an advertisement conveys.
D) the type of appeal that is used in an advertisement.
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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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Link-NMLink-NM
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6 years ago
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Sitki Author
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#2
6 years ago
Yup, correct Slight Smile
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