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Sitki Sitki
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6 years ago
Describe the message theme in a creative brief.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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wrote...
6 years ago
The message theme presents an outline of key idea(s) that the advertising program conveys. The message theme represents the benefit or promise the advertiser uses to reach consumers or businesses. The promise, or unique selling point, describes the major benefit the good or service offers customers.
Sitki Author
wrote...
5 years ago
Correct again
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