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bongua185 bongua185
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Posts: 1007
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6 years ago
An outline of the key ideas in an advertisement is the:
A) message theme.
B) message strategy.
C) cognitive message.
D) generic message.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 68 times
1 Reply

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6 years ago
A
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