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bongua185 bongua185
wrote...
Posts: 1007
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6 years ago
When using a conative message strategy, the primary message is about a product's attributes or benefits.

True or False?
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
Read 53 times
1 Reply

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Replies
wrote...
6 years ago
FALSE
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