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Sitki Sitki
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Posts: 1536
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6 years ago
The primary tactic or approach used to deliver a message theme is a:
A) message identification.
B) message strategy.
C) cognitive message.
D) generic message.
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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