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ShadyAh ShadyAh
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6 years ago
One of the critical elements of event marketing strategy involves identifying the essential features and benefits of the event that can be used in messages to the target audience.  This falls under the __________ heading in an event marketing strategy.
a. pricing strategy
b. product strategy
c. sales strategy
d. promotion strategy
e. advertising strategy
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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