Advertising a product is as important as producing a good product. Keeping this in mind, companies ...

Advertising a product is as important as producing a good product. Keeping this in mind, companies try to build creative ideas to reach out to potential customers, and they also take various steps to advertise their products differently.
 
  Companies maintain their brand name with the quality and advertise products based on its brand. What is this called?
   a) Maintaining marketing communication relations
   b) Maintaining customer communication relations
   c) Maintaining employee communication relations
   d) Maintaining media communication relations