× Didn't find what you were looking for? Ask a question
Top Posters
Since Sunday
r
4
L
4
3
d
3
M
3
l
3
V
3
s
3
d
3
a
3
g
3
j
3
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
gd1325722 gd1325722
wrote...
Go to Answer
Posts: 746
Rep: 0 0
6 years ago
After a product launch campaign, the PR team analyzed the data. The team found that the campaign did not generate the results they wanted. Therefore, the team decided to come up with a better campaign for the next launch.
 
  Which step of the public relations process is the PR team currently in, and why?
   a) Assessment; because the analysis of the data made the PR team realize that additional efforts were needed to better the campaign
   b) Feedback; because the data are a way of telling the PR team about the performance of the campaign
   c) Programming; because the PR team is thinking of starting a new communications program to further the organization's objective of more meaningful campaigns
   d) Communication; as the data are a way of communicating the underperformance of the campaign to the PR team.
Read 46 times
1 Reply
Replies
Answer verified by a subject expert
alexrod83alexrod83
wrote...
#1
Posts: 249
Rep: 1 0
6 years ago
Sign in or Sign up in seconds to unlock everything for free
1

Related Topics

gd1325722 Author
wrote...

6 years ago
Brilliant ツ
ealvino1610
wrote...

Yesterday
this is exactly what I needed
Alina01978
wrote...

2 hours ago
Good timing, thanks!
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  1706 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 278
  
 378
  
 366
Your Opinion
How often do you eat-out per week?
Votes: 81
Previous poll results: Which is the best fuel for late night cramming?