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AreebJ AreebJ
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Posts: 732
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6 years ago
In the Pier House Resort & Caribbean Spa case, the key strategy was to position the resort as a place:
 
  a. Where guests got the most vacation for the least money
  b. Where guests could let themselves go
  c. That was upper-crust and a bit exclusive
  d. That could compete on rates every time
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