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The holiday property manager was looking to simplify the pricing strategy for his cabin resort. ...

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The holiday property manager was looking to simplify the pricing strategy for his cabin resort. ...

The holiday property manager was looking to simplify the pricing strategy for his cabin resort. Although each cabin was unique, explaining their differences and various prices to guests was too complex to be practical. He would prefer to offer a "good, better, best" model and fit the cabins into these three categories. Which pricing strategy is most appropriate?
A) odd-even pricing
B) seasonal discounts
C) prestige pricing
D) promotional pricing
E) price lining

Textbook

THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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