Jodi Wolf, president of Paulette Wolf Events and Entertainment, offers seven steps to create an ...

Four of the steps offered were: remember your journalism roots, tighten up the
nuts and bolts, envision your event from start to finish, and make it special. Remembering your
journalism roots means you remember to answer who, what, when, where, and why. Tightening
up the nuts and bolts means you complete a cost-benefit analysis of the necessities of the event
and identify key contacts to begin building relationships. Envision your event from start to finish
means you picture each detail of the event and how those details will appeal to your target
audiences as well as accomplish your goals. Make it special means that you create an event that
will be memorable to those who attend.