Identify how restaurant and foodservice managers use long-range, business, and marketing plans and ...

The vision and mission statements drive four basic types of operating plans. The long-range plan indicates what an operation would like to accomplish over the next three to five years, and the business plan identifies goals for the next 12 months. Marketing relates to activities that attract, retain, and expand the number of customers for an establishment. Marketing plans describe activities to help the operation increase its revenue, and operating budgets estimate revenue, expenses, and profit expected for a specific time period.

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