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barry barry
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Posts: 11630
Rep: 151 1
9 years ago
Rolleigh Corp. identifies growth by new product development and product improvement as the number one corporate goal. An employee at Wrigley's, one of Rolleigh's wholly-owned subsidiaries, developed an innovation to an existing product that would directly address a shortcoming in the similar product offered by Rolleigh's closest competitor. Wrigley's current Return on Investment (ROI) is 15%, but the product innovation is expected to generate ROI of only 12%. Awarding bonuses to subsidiary managers based on ROI could result in:
A) goal conflict
B) information overload
C) goal congruence
D) decreased value of information
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newstartnewstart
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9 years ago
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