In the KFA- Bluegrass example in the text, the coaltion was able to reach a larger public and ...

In the KFA- Bluegrass example in the text, the coaltion was able to reach a larger public and achieve
  greater acceptance on the issue because:
 
  a) The coalition framed the discussion as particular to a certain segment of the population.
  b) The issue was framed as one of social justice and not simply an issue of sexual orientation.
  c) The coalition inundated the media with information on the issue for 17 days in order to educate
  the largest number of people in the shortest period of time.
  d) Before the campaign began, a similar ordinace had been passed in another nearby Kentucky city.