Marketing has been described as being both an "art" and a "science." Discuss the

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Marketing has been described as being both an "art" and a "science." Discuss the

Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty.

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