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S_leve3 S_leve3
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9 years ago
A disadvantage of the product-management organization is that ________.
A) it marginalizes a company's smaller brands
B) it reduces organizational responsiveness to new products in the market place
C) product managers generally exercise authority outside their areas of responsibility
D) it prevents product managers from gaining sufficient expertise in their product areas
E) it fails to build long-term strengths as brand managers normally manage brands for only short periods
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milestone23milestone23
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9 years ago
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