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S_leve3 S_leve3
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9 years ago
Product adaptation involves ________.
A) altering the product to meet local preferences with no change in communication strategy
B) altering the product to meet minimum acceptable standards
C) altering both the product and the communication strategy to meet local preferences
D) altering neither the product nor the communication strategy while entering a new market
E) developing a new product and adapting the communication strategy to enter a new market
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milestone23milestone23
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9 years ago
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