What is the first step in conducting content analysis research?
A) formulate a research question B) decide on units of analysis
C) draw a sample D) create a coding system
Dr. Smarsh creates a new intelligence test and wants to assess its reliablility. She administers her test to the same sample of individuals on two separate occasions one week apart. What type of reliability is Dr. Smarsh using?
a. internal consistency reliability
b. equivalent forms reliability
c. test retest reliability
d. interrater reliability
An effect is
a. a reaction that a person makes
b. the difference between what you want to happen and what does happen
c. the difference between what does happen and what you want to happen
d. the difference between what would have happened in the absence of a treatment and what did actually happen with the treatment
A limitation to use of the General Social Survey is
A) lack of photos.
B) infrequent publication.
C) General Social Survey questions are worded differently than a researcher wishes or has different answer choices.
D) All of the above
Owen wanted to assess the internal consistency of his measure of anxiety so he measured reliability estimates by comparing items within his test. He reported a reliability estimate of .80 . What measure of reliability is Owen using?
a. Cronbach's alpha
b. path analysis
c. factor analysis
d. Riesen's reliability estimate
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