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S_leve3 S_leve3
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9 years ago
Ted is a media buyer with Shelvey Partners, an ad agency in San Francisco. He is currently working on charting a media plan for a departmental store chain's ads that are targeted at the upcoming Thanksgiving weekend. Which of the following advertising timing patterns is best suited for running these ads?
A) continuity
B) flighting
C) pulsing
D) concentration
E) frequency capping
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milestone23milestone23
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9 years ago
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