Early research on the conjunction fallacy is best described as:
A) archival research
B) research on judgment and decision-making
C) observational research
D) survey or interview research
A great deal of early research on judgment and decision-making was:
A) archival research
B) single-variable research
C) public opinion research
D) observational research
Instead of doing marketing research on people's fishing behavior, Billy Jay simply asked some of his fishing buddies how many days they thought the average person spent fishing each year. As a result, Billy Jay greatly overestimated the size of the market for his fishing tackle business. This shortcoming in Billy Jay's assessment is probably grounded in:
A) spreading of alternatives
B) miscalibration
C) nonresponse bias
D) false consensus
Marketing research is a specific form of:
A) audience sampling research
B) archival research
C) observational research
D) public opinion research
Which of the following is not usually an example of single-variable research?
A) archival research
B) public opinion research
C) research on judgment and decision-making
D) epidemiological research
Occasionally a researcher will make use of highly sophisticated sampling techniques and still draw incorrect conclusions about the properties of a population. This is possible because of:
A) sampling error
B) the problem of induction
C) clustering
D) an operational confound
Obtaining a representative __________ is one of the most important factors in conducting a single-variable research.
A) measurement
B) participant
C) population
D) sample
Which of the following best describes cluster sampling?
A) People who possess some specific background characteristic are sampled.
B) People are sampled using groupings from a larger population.
C) People are selected on the basis of convenience to the researcher.
D) All or almost all of the members of a population are sampled.
A ______________ allows researchers to draw reasonable inferences about large groups of people on the basis of a relatively small sample.
A) debriefing
B) convenience sample
C) census
D) population survey
The most important difference between a census and a population survey is that a census:
A) doesn't test a psychological theory
B) can only be conducted every ten years
C) requires researchers to sample an entire population
D) requires researchers to oversample members of minority groups
Quick Reply
