While co-branding and brand alliance are terms that many times are used interchangeably, what is the difference between co-branding and brand alliance?
a. Co-branding involves up to two brands, but brand alliance strategies may involve only a single brand.
b. Co-branding can involve multiple brands, but brand alliances may involve only a single brand.
c. There is no difference in the meanings of brand alliance and co-branding.
d. The franchisee benefits more in a co-branded relationship than in a brand alliance.
e. All of the above are correct
According to research by Goss-Turner (1999 ) the biggest gap in multi-unit management is ___________________.
a. Lack of a formalized development program for managers being moved up into multi-unit management
b. The lack of people able to be promoted in companies
c. Organizational policies that hold people back from promotion
d. All of the above are correct
e. None of the above are correct
How would you deal with an issue if a celebrity chef you were working with to establish his or her brand onboard your cruise ships was involved in an incident that generated negative publicity?
What will be an ideal response?
If asset x has a standard deviation of 10 percent, and the market portfolio has a standard deviation of 20 percent, and the correlation of their returns is .5, what is the beta?
A) 1.0
B) .5
C) .25
D) 0
_________________ is the type of stress associated with change and uncertainty.
Fill in the blank(s) with correct word
What are the main characteristics of co-brands?
a. Consumers must understand the partnership of the brands and one location should provide accommodations for all the brands involved at the same time.
b. The brands should be independent before, during, and after they are co-branded and the companies owning the brands should have a purposeful co-branding strategy.
c. One location should provide accommodations for all the brands involved at the same time and the brands should be independent before, during, and after they are co-branded.
d. All of the answers are correct.
e. None of the above is correct
_________________ is an anticipatory tension or vague dread persisting in the absence of a specific threat.
Fill in the blank(s) with correct word
What are the implications for food and beverage managers onboard in creating a strategic partnership between a cruise operator and a celebrity chef?
What will be an ideal response?
How can multi-unit managers motivate the people that work with them in different ways than single unit managers?
a. Multi-unit managers see their managers and employees on a daily basis and can motivate them by giving them pats on the back
b. Multi-unit managers can develop people and give them opportunities to grow
c. Multi-unit managers can look beyond the day to day operations and try to motivate people in a more personal way
d. None of the above is correct
e. B and C above are correct
What is brand extension?
a. An independent brand before, during, and after the co-branded relationship is formed
b. An established name brand is used to enter a new product category
c. One location providing accommodations for two or more brands at the same time
d. A restaurant decides to become a franchisee of a hotel.
e. None of the above is correct
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