What category would marketing expenses fall under during allocation?
a. Departmental
b. Undistributed
c. Profit
d. Marketing expenses
The positioning statement is created to:
a. Develop marketing
b. Develop an image in the customers mind
c. Position the hotel in a local market
d. Position the hotel compared to other hotels in the area
When measuring customer satisfaction, management can consider what in addition to looking at sales trends?
a. Changes in market share
b. Changes in extra charges per room per stay
c. Employee-guest relationships
Separate inventories are needed for each type of guest room as well as for what?
a. All of the other areas in the hotel that require cleaning
b. All the nonperishable cleaning inventories
c. The dining area, the pool, and the recreation room, if there are any
Employees will be more committed to meeting ________ if they have been involved in the setting of them.
a. Rules
b. Standards
c. Budgets
d. Attendance
A useful rule of thumb in marketing is to attract guests that are:
a. From many different segments
b. Similar to those already being attracted
c. Different from those already being attracted
d. New and have not been to the operation
The Federal Emergency Management Agency (FEMA) has established a list of considerations to assist in planning for an _____________ forced by an emergency.
Fill in the blank(s) with correct word
If it can be assumed that guests will not return to a place they are not satisfied with, then a lack of what is an indication of potential problems with the operation?
a. Happy vacationer guests
b. Repeat guests
c. Satisfied customer surveys
What two things form the starting points for planning the work of employees?
a. Employment guide and guest preferences
b. Task list and scheduling guides
c. Area inventory lists and frequency schedules
The ________ will determine the extent to which employees are motivated to perform or not.
a. Manager
b. Customer
c. Climate
d. Location
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