The second largest advertising media is:
A) TV
B) Internet
C) Newspaper
D) Magazines
Do-not-call legislation has ________ the telemarketing industry.
A) Ignored
B) Encouraged
C) Discouraged
D) Hurt
List the ways in which wine may be classified.
What will be an ideal response?
The Best Hotel had a paid occupancy of 80 and an ADR of 120. Its average foodservice check was 15. Its REVPAR was ________.
A) 96
B) 12
C) 96
D) 12
E) none of the above
Approximately what percent of members of the American Hotel & Lodging Association are run by women?
A) 40 B) 10 C) 20 D) 30
A captain is a foodservice management position with responsibilities for:
A) food cost control. B) food storage. C) guest service. D) food production.
Choose the best option: Effective direct marketing begins with a good ________.
A) Plan
B) Customer database
C) Management team
D) Marketing team
To effectively use data mining and to be useful, the data stored in a database must be ________.
A) Up to date
B) Complete
C) Accurate
D) Well defined
Casino operator Harrah's Entertainment has built a customer database containing ________ worth of customer information.
A) 30 gigabytes
B) 1 terabyte
C) 30 terabytes
D) 300 terabytes
________ stores the information the company receives in a central repository of customer data.
A) Computer system
B) Computer array
C) Data warehouse
D) None of the above
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