The most powerful approach to integrated direct marketing is:
A) Single-vehicle, multiple-stage
B) Multiple-vehicle, multiple-stage
C) Single-vehicle, single-stage
D) Multiple-vehicle, single-stage
One reasonable way in which a restaurant or bar owner can show responsible service of alcoholic beverages is to
A) stop serving alcohol after dinner hours B) promote a one drink per person policy
C) promote two for one happy hours D) provide training programs like ServSafe
Which of the following is NOT a way to measure Direct-marketing efforts?
A) Communication impact
B) Internal promotion
C) The number of inquiries generated
D) The ratio of conversions or purchases realized from inquiries generated
If something goes wrong during a meeting at a hotel, the hotel sales staff are usually the ones who are held responsible.
Indicate whether the statement is true or false
Capital leases are similar to the purchase of a fixed asset.
Indicate whether the statement is true or false
The Nights Inn has 80 rooms and during June 20X6 it sold 1500 rooms. Its paid occupancy is ________.
A) 63.5 B) 60.5 C) 62.5 D) none of the above
The sequence of integrated direct marketing technique is:
A) Paid ad with a response channel > Direct mail mechanism > Outbound telemarketing > Face-to-face sales calls
B) Direct mail mechanism > Outbound telemarketing > Face-to-face sales calls > Paid ad with a response channel
C) Outbound telemarketing > Paid ad with a response channel > Direct mail mechanism > Face-to-face sales calls
D) Outbound telemarketing > Face-to-face sales calls > Paid ad with a response channel > Direct mail mechanism
Which of the following provides a benchmark against which to compare planning alternatives?
A) Personal value statements B) Personal mission statements
C) Compensation schedules D) Career plans
The manager responsible for banquets is typically supervised by the:
A) Restaurant Manager. B) Hotel General Manager.
C) Director of Food and Beverage Operations. D) Executive Chef.
Which of the following is the vertical element of an escalator?
A) demarcation lights B) balustrade C) comb plates D) steps
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