Advertising costs are continuing to rise, and audience reach is continuing to fall.
Indicate whether the statement is true or false.
Advising management about public issues and company positions and image is called:
A) Media guidance
B) Counseling
C) Media selection
D) Public relations
Cash or other awards for regular use of a company's products or services are termed:
A) Frequent flyer rewards
B) Guest recognition rewards
C) Volume discount coupons
D) Patronage rewards
The three types of incentive travel are:
A) Pure incentive incentive plus, and incentive weeks
B) Pure incentive, incentive weekends, and incentive weeks
C) Pure incentive, incentive plus, and incentive weekends
D) Incentive weekends, incentive weeks, and incentive months
Lessors take on greater risk when variable leases are based on revenues rather than profits.
Indicate whether the statement is true or false
There are few, if any, practical ways that room service menus can be designed to cross-sell.
Indicate whether the statement is true or false
Career alternatives should be considered before personal interests are assessed.
Indicate whether the statement is true or false
Which of the following is NOT a type of sprinkler head?
A) pendant B) sidewall C) upright D) branch
Short-term incentives to encourage the purchase or sale of a product or service are called:
A) Media promotions
B) PR blasts
C) Sales promotions
D) Advertisements
Goods offered either free or at low cost as an incentive to buy a product are called:
A) Premiums
B) Promotional materials
C) Samples
D) None of the above
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