Which of the following is NOT something to which brand can be positioned?
A) Product attributes
B) Product pricing
C) Product benefits
D) Beliefs and values
The process of sourcing ideas by inviting broad communities of people is called:
A) External idea sourcing
B) Crowdsourcing
C) Outsourcing
D) None of the above
The political environment is found in all levels of government EXCEPT:
A) Federal B) State C) Local D) County
Revenue evaluation should include an examination of the hotels REVPAR and average daily rate (ADR).
Indicate whether the statement is true or false
Income taxes are a function of
A) assets B) operating expenses
C) revenue D) none of the above
Exhibition planners typically create a request for proposal outlining requirements and expectations that is then provided to prospective service contractors.
Indicate whether the statement is true or false
Timeshare properties have been able to increase their productivity and have less need for labor than do their counterparts in other hotel segments.
Indicate whether the statement is true or false
Occupancy sensors help with energy conservation in a heating system by:
A) turning off lights when a room is not occupied.
B) reducing the thermostat setting to a lower setback temperature when the room is not occupied.
C) turning off the PTAC when a room is not occupied.
D) Both B and C
In the ________ stage of the product life cycle, sales decrease and supplies start to exceed demand.
A) Introduction
B) Growth
C) Decline
D) Maturity
About ________ percent of all new product ideas come from consumers.
A) 10
B) 28
C) 55
D) 70
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