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dorean dorean
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7 years ago
Central brand claims that are critical to the evaluation of the product's utilitarian attributes are most likely processed via the ________.
A) central route
B) tricomponent route
C) functional route
D) primary route
E) peripheral route
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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dorean Author
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7 years ago
Thanks
ky
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Yesterday
Helped a lot
DaiwalkerX
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2 hours ago
Smart ... Thanks!
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