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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
In this step of building the brand, brand managers identify key attributes and benefits their brand will deliver for consumers.
a. Identify target market and segmentation.
b. Establish core values and positioning strategy.
c. Build brand loyalty and brand equity.
d. Plan and implement the marketing program.
e. Measure and evaluate brand performance.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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PaLYaCoPaLYaCo
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birdseye Author
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6 years ago
This answers my question
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