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Home Q & A Board Other Fields Homework Help Business Marketing
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birdseye birdseye
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6 years ago
In this step in the brand-building process, brand managers alter, expand and rejuvenate brands to retain their position in the marketplace.
a. Plan and implement the marketing program.
b. Identify target market and segmentation.
c. Identify brand values and positioning strategy.
d. Measure and evaluate brand performance.
e. Build brand loyalty and brand equity.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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PaLYaCoPaLYaCo
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#1
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6 years ago
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birdseye Author
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6 years ago
Good timing, thanks!
Smair87
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Yesterday
Thanks
Jodias
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2 hours ago
Just got PERFECT on my quiz
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