The most important consumer buying unit in the United States (one that has been researched extensively) is the:
A) Individual
B) Family
C) Social class
D) Reference group
Investing activities relate primarily to cash flows from the issuance and retirement of capital stock.
Indicate whether the statement is true or false
Occupancy taxes collected by hotels are frequently used to fund the efforts of a CVB.
Indicate whether the statement is true or false
The factor that exerts the broadest and deepest influence on behavior is:
A) Sub-culture
B) Social class
C) Family
D) Culture
Which of the following is NOT a characteristic affecting consumer behavior?
A) Personal
B) Culture
C) Postpurchase behavior
D) Social
The meeting site selection process can begin after meeting objectives are developed.
Indicate whether the statement is true or false
The SCF classifies all cash receipts and disbursements as either operating or investing activities.
Indicate whether the statement is true or false
The buyer decision process begins with:
A) Evaluation of alternatives
B) Purchase decision
C) Problem recognition
D) Information search
Cash is often referred to as the ________ of an enterprise.
A) lifeblood B) force C) feet D) hands
According to the textbook, strategy is the ability to:
A) Make and create a fit that helps you achieve your goal
B) Take advantage of opportunities to create new products
C) Make trade-offs
D) All of the above
Quick Reply
