Which of the following is NOT a general trend in the United States?
A) More attention being paid to both the disabled and gay and lesbian markets
B) Population getting older
C) College graduation rates staying roughly the same
D) More women in the workforce
A savvy firm must constantly review and reevaluate its marketing plans.
Indicate whether the statement is true or false
The ________ environment includes institutions that affect society's basic values, perceptions, preferences and behaviors.
A) Political
B) Technological
C) Cultural
D) Legislative
Eatertainment focuses first upon food and beverages and then upon environment.
Indicate whether the statement is true or false
Which of the following can be cited as an example of microenvironment as well as macroenvironment?
A) Competitors
B) Demographics
C) The company
D) Cultural forces
Successive food inventory turnover rates of 2.4, 2.1, and 1.8 suggest that the amount of food in inventory is getting consistently smaller.
Indicate whether the statement is true or false
The first stage of the environmental scanning process is:
A) Determining how information will be collected
B) Determining the areas that need to be monitored
C) Implementing the plan
D) Collecting data
A reason for investing in a mutual fund is:
A) reduced transaction costs B) diversification
C) economies of scale D) all of the above
________ systems pump water up to a tank at the top of the building to supply water throughout the building.
A) Gravity-fed/downfeed B) Storm sewer
C) Constant pressure D) Sanitary sewer
Property management systems are designed to assist front office employees in performing functions related to what tasks?
A) Restaurant reservations
B) Reservations, rooms and guest account management
C) Guest's meeting schedules
D) Catering and Banquet reservations
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