A company may discover additional sources of ________, by investigating possible integration moves.
A) Sales volume
B) Guest loyalty
C) Employee satisfaction
D) Customer satisfaction
Companies that diversify too broadly into unfamiliar products or industries can ________ their market focus.
A) Capitalize
B) Enhance
C) Depreciate
D) Lose
A hotel company acquiring a tour operator is an example of:
A) Backward integration
B) Forward integration
C) Horizontal integration
D) None of the above
A hotel company acquiring one or more of its competitors is an example of:
A) Backward integration
B) Forward integration
C) Horizontal integration
D) None of the above
The plan of action set forth in a marketing plan that include time frames and who will implement the plan describes:
A) The segment action plan B) The objective action plan
C) The marketing action plan D) None of the above
A hotel company acquiring a food distributor is an example of:
A) Backward integration
B) Forward integration
C) Horizontal integration
D) None of the above
The advantages of staying in an apartment for an extended time period normally outweigh the advantages of staying in an extended-stay property.
Indicate whether the statement is true or false
Nationwide hospitality firms can increase payment float by writing all payroll checks on a bank at corporate headquarters rather than on individual banks close to each corporate property.
Indicate whether the statement is true or false
The definition of entertainment can involve an activity in which one participates.
Indicate whether the statement is true or false
________ is an analysis of major profit areas to see what gaps need to be filled.
A) Segmentation analysis B) Demand analysis
C) Competitive analysis D) Property needs analysis
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