It is usually easier for a firm to reduce the variability of its operating cash flow by diversifying than it is for the firm's owners to diversify on their own.
Indicate whether the statement is true or false
In a well-run hospitality organization, there are two customers, the paying customers and the ________.
A) Non-paying
B) Employees
C) Guests of the customer
D) Customer's company
Hospitality companies face the task of increasing three major marketing areas:
A) Service differentiation, service quality, and service productivity
B) Service focus, service quality and service productivity
C) Service differentiation, service quality and service profitability
D) Service focus, service quality and service profitability
Service marketing requires both internal marketing and ________ marketing.
A) Intra
B) External
C) Promotional
D) Interactive
Which of the following is NOT part of the service profit chain?
A) Internal service quality
B) External service quality
C) Satisfied and productive service employees
D) Satisfied and loyal customers
Disneyland's version of the ride reservation is called:
A) FreePass
B) FastPass
C) MultiPass
D) Extension Pass
List two professional organizations that provide training and certification in the special events industry. Discuss the different certifications offered and some benefits.
What will be an ideal response?
When a firm uses short term debt in place of long term debt:
A) debt payments can vary
B) the total costs of raising new funds may be higher due to greater transaction costs
C) financing has to be sought more often
D) all of the above
Outline the scope of college and university foodservice. What are the advantages of managing a college dining hall versus a commercial restaurant.
What will be an ideal response?
Capital intensity measures the level of debt financing used in a firm's capital structure.
Indicate whether the statement is true or false
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