In choosing among products, the guiding principle of most consumers is customer value the most benefit for the price.
Indicate whether the statement is true or false.
The practical definition of a marketing manager is one of a person focused entirely on finding enough customers to buy the company's current output.
Indicate whether the statement is true or false.
Quality could be defined as the features and characteristics of a product that bear on its ability to satisfy customer needs.
Indicate whether the statement is true or false.
Which of the following statements is true about the cost of land and cruise vacations?
A) Specific costs must be assessed for each alternative; it is difficult to generalize.
B) Land vacations are less expensive.
C) Cruise vacations are less expensive.
D) Land and cruise vacations cost about the same.
Marketing and management in a service business are the same.
Indicate whether the statement is true or false
The number of employees who can be supervised by one person is called:
A) unity of command. B) manager/supervisor/employee grid.
C) organization chart hierarchy. D) span of control.
The ________ is an organization with the purpose of promoting tourism, meetings, and related business for the city.
Fill in the blank(s) with correct word
Under Modigliani and Miller's perfect market assumptions, increases the firm's debt will cause the firm's weighted average cost of capital, Ka, to:
A) fluctuate B) remain unchanged C) decrease D) increase
During recessions or oil shortages people rarely travel.
Indicate whether the statement is true or false.
The two main industries that comprise what we call tourism are the hospitality and restaurant industries.
Indicate whether the statement is true or false.
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