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S_leve3 S_leve3
wrote...
Posts: 3311
Rep: 2 0
9 years ago
________ is the differential effect that brand knowledge has on consumer response to the marketing of that brand.
A) Mission-driven brand equity
B) Customer-based brand equity
C) Product-driven brand equity
D) Service-driven brand equity
E) Function-based brand equity
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Answer accepted by topic starter
milestone23milestone23
wrote...
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Posts: 9919
9 years ago
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