Which of the following best describes multichannel marketing?
A) Combining traditional offline marketing tactics with online marketing tactics
B) A retailer with both physical stores and an online presence
C) Enabling business customers to submit and track orders electronically
D) Offering some content to users for free but requiring a fee for premium content
E) Interacting with consumers on networks like Facebook, Twitter, and LinkedIn
Question 2 - 3M has customer innovation centers for corporate customers. These centers, usually located near 3M research facilities, are like showrooms that allow 3M to have a better understanding of what their customers are trying to accomplish. By understanding this, 3M can create products that help their customers. How does 3M likely prioritize organizational design?
A) High efficiency
B) High responsiveness
C) Low empowerment
D) Low responsiveness
E) High control
Question 3 - _____ is considered a social networking site for professionals.
A) Pinterest
B) MySpace
C) Google+
D) LinkedIn
E) Facebook
Question 4 - A company designs and creates new toys. Because the toy market is so competitive, this company must incorporate customer feedback quickly in order to launch the next big thing. The firm's product developers in various regions must be able to independently make decisions to get toys rapidly designed and launched for their markets. The firm's organizational design would most likely be built for:
A) high empowerment, high control.
B) high control, low efficiency.
C) high efficiency, low empowerment.
D) high responsiveness, high empowerment.
E) low efficiency, low responsiveness.
Question 5 - On Gerber's website, the company provides an interactive quiz on whether your baby is ready for solid food; a link to schedule a call with a lactation consultant; registered dietitian and/or sleep consultant, tools to help you track your baby's growth; and videos on feeding babies and toddlers. Which online marketing tactic does this illustrate?
A) Online advertising
B) Search engine optimization
C) Content marketing
D) Fee-based platform
E) Lead generation
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