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lyss96 lyss96
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6 years ago
Apple uses premium pricing for their products and prices are rarely discounted. This suggests that Apple's pricing objective is:
 A) to build a loyal user base.
  B) communicating brand value.
  C) to maintain the status quo.
  D) survival.
  E) to increase market share.


Question 2 - In the United States, it can take just a few days and less than a couple hundred dollars to start a business. This is an example of:
 A) a culture of entrepreneurship.
  B) advance in technology.
  C) downsizing and outsourcing.
  D) innovation.
  E) a characteristic of entrepreneurs.


Question 3 - Two competing gas stations in a small town almost always have the same price for gasoline. If one gas station raises or lowers the price of a gallon of gas, the other station quickly follows suit. Which pricing objective does this illustrate?
 A) Increasing market share
  B) Maintaining status quo
  C) Communicating brand value
  D) Liquidation
  E) Building loyal user base
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ERCH6FJERCH6FJ
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Posts: 345
Rep: 4 0
6 years ago
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lyss96 Author
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#2
6 years ago
Makes tons more sense now!
wrote...
#3
6 years ago
Slight Smile
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