After a lengthy market research study, J.W. Company, a large consumer products company, has determined that consumers in the market would respond favorably to a line of organic frozen entrees to complement J.W.'s current line of frozen food products. J.W's current production line would not allow for the additional products, so J.W. company must evaluate the cost of expanding their current facility or expand to a new location. The company does own land just outside a small town about 30 miles from their corporate headquarters. Of course, building or expanding a new facility would require a significant capital investment.
How will this decision likely affect investors in the company?
A) Increased pay
B) Increased job opportunities
C) Increased tax revenue
D) Increased product choices
E) Increased profits
Question 2 - The marketing department at Bitty-Baby Store brainstorms with its advertising agency on what type of advertising it should use and where and when ads should be placed in order to make the most impact. Which element of the marketing mix are they considering?
A) Product
B) Promotion
C) Profit
D) Placement
E) Pricing
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