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If a company were to start a new line of products for the business market instead of the consumer ...

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If a company were to start a new line of products for the business market instead of the consumer ...

If a company were to start a new line of products for the business market instead of the consumer market, they would find the following differences EXCEPT
a. business buyers are more concentrated.
b. business markets have more buyers.
c. the buying criteria for business buyers are more practical.
d. businesses exhibit more ration behaviour.
e. business buyers usually have a formalized buying process.

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Integrated Marketing Communications: Strategic Planning Perspectives

Edition: 5^th

Author: Tuckwell

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MrTim

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Thanks

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