Leslie, the marketing manager of RLS Manufacturing, is evaluating factors that could affect sales of its line of golf bags over the next year. She can get all of the following from the marketing plan except
A) resource allocation plans.
B) marketing objectives.
C) production goals.
D) marketing strategy.
E) implementation and control efforts.
Question 2 - Explain the difference between a product line and a product mix. Provide an example for each.
Question 3 - What is the most popular course offered by the SBA?
A) A How to Get Rich Quick course
B) A course about accounting for a small business
C) A course that surveys eight to ten areas of business management
D) A course on motivating and encouraging your employees
E) A course on how to obtain more financing for your business
Question 4 - Interest paid on outstanding bonds is usually paid
A) once every two years.
B) once a year.
C) semiannually, or every six months.
D) quarterly, or every three months.
E) on a monthly basis.
Question 5 - The effects of changes that can cause a product to become obsolete almost overnight would best be called ____ forces.
A) competitive
B) political
C) technological
D) sociocultural
E) economic
Question 6 - Great _________ stems from consumer needs, but it usually includes at least a smidge of creative brilliance.
A. product mixing
B. brand extension
C. product packaging
D. line extension
Fill in the blank(s) with correct word
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