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Kayty Kayty
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6 years ago
The marketing manager debated with the sales manager on what approach to take to increase sales. The sales manager wanted to add a new key account manager. The marketing manager wanted to raise awareness and create a more favourable impression among the target market via more exposure in the various mass media. The marketing manager wanted to
A) focus on event marketing.
B) focus on direct marketing.
C) advertise.
D) get more free press.
E) increase public relations spending.
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THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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6 years ago
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Kayty Author
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#2
5 years ago
Amazing!
THINK Marketing, First Canadian Edition (Tuckwell)
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